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There but for the grace of pageviews go I: where blogging and my business are...
At one of the many coworking offices where I've worked recently. This one was WeWork in NYC. Let's start with some required reading Last week, I sent an email to all the Offbeat Empire staffers with...
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Does reading via RSS "rob" pageviews from a publisher?
I'm a religious follower via Feedly (since the demise of my precious Google Reader), but only click through if I want to comment. How does something like Feedly count in the Offbeat Empire's...
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Things I wish I had known when starting out: finances & taxes
Would you consider doing an article about the financial and/or tax aspect of being self employed? Or maybe a "Things I wish I had known when starting out" type article? My freelance art has started to...
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Clicks don't lie: people gravitate toward drama (and who am I to deny them?)
I wrote yesterday about the process of realizing that a community management tool I'd established in 2008 for the Offbeat Bride Tribe was no longer relevant to my community's current needs. In a...
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People-managing: not just about getting people to do stuff for you
My staff, perhaps wondering if they can safely cash their checks this month. Last week a colleague noted "When you start working with other people, you spend a lot more time thinking about their...
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Bootstrapping, Tribesmaids, and earning back a $10,000 investment
For those who aren't familiar with internet start-up talk, "bootstrapping" refers to a business that doesn't take on any investment capital. As Wikipedia explains, "Such startups fund the development...
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Skimlinks: what it is, and how it makes us money
I've mentioned before that the Empire uses a service called Skimlinks to help us monetize the sites. Skimlinks is one of those little revenue strategies that isn't going to keep most lower-traffic...
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Non-shady ways to mooooonetize your blog
This post was written in 2011, and things have changed since then… but it's still a good list of solid tools! I'll update it soon… First, this post needs a soundtrack. The video below is about...
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People-managing: not just about getting people to do stuff for you
My staff, perhaps wondering if they can safely cash their checks this month. Last week a colleague noted "When you start working with other people, you spend a lot more time thinking about their...
View ArticleClik here to view.
There but for the grace of pageviews go I: where blogging and my business are...
At one of the many coworking offices where I've worked recently. This one was WeWork in NYC. Let's start with some required reading Last week, I sent an email to all the Offbeat Empire staffers with...
View ArticleClik here to view.
Does reading via RSS "rob" pageviews from a publisher?
I'm a religious follower via Feedly (since the demise of my precious Google Reader), but only click through if I want to comment. How does something like Feedly count in the Offbeat Empire's pageviews,...
View ArticleClik here to view.
Offbeat Home's clever new ad blocking under-layer
A word of praise for Offbeat Home & Life's witty little sub-in adverts for when I have AdBlock turned on! It was a great reminder to whitelist Offbeat Home & Life, as I like to do for sites...
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Things I wish I had known when starting out: finances & taxes
Would you consider doing an article about the financial and/or tax aspect of being self employed? Or maybe a "Things I wish I had known when starting out" type article? My freelance art has started to...
View ArticleClik here to view.
Mad cash: a beginner's primer on crowdfunding your dream project
By: Rocío Lara – CC BY 2.0 Have you been mulling over an idea for a new business or a fun side project? Kickstarter and Indiegogo changed the game for a lot of hopeful inventors, filmmakers, artists,...
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The decision to use Tugboat Yards and what percentage of readers become...
I can't speak for y'all, but I know all of us on staff are still reeling a little bit from the Offbeat Families announcement yesterday. Basically, this sums it up for me. In the interesting of moving...
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Why the Offbeat Empire doesn't accept donations (and the two possible...
When we announced the relaunch of Offbeat Home as Offbeat Home & Life, there was a lot of reader discussion in the comments about how to best support the site. Ultimately, the monetization of all...
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Clicks don't lie: people gravitate toward drama (and who am I to deny them?)
I wrote yesterday about the process of realizing that a community management tool I'd established in 2008 for the Offbeat Bride Tribe was no longer relevant to my community's current needs. In a...
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What should I click?
By: raneko – CC BY 2.0 We've been talking a lot about advertising lately, and this question came in from Jackie: I hope you guys can find an advertising solution that works for you, since I want you...
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Hate-reads and how for-profit sites work
FRIENDS! © by SodanieChea, used under Creative Commons license. A recent comment on an Empire blog post reminded me how few people understand about how most money is made on the internet. Here's the...
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